If you are a financial professional or an investing enthusiast and you wish to provide a stock market newsletter to your clients or fellow enthusiasts, there are a few things you should keep in mind when getting started. The following tips can also help you adjust an existing newsletter. These tips will keep your newsletter relevant to your readers and make it successful.
Don't Overwhelm Your Readers
Duration and frequency of your newsletters are major concerns, especially if you provide your stock market newsletter to clients and other interested parties via email. No one wants to be bombarded by constant emails, and many email hosts are now marking frequent email missives as spam. You can use social media if you need to post constant updates to your clients throughout the day. A stock newsletter is best served in small doses if it is being provided by email. A weekly newsletter that encompasses one 8.5" x 11" page is best to keep readers engaged. Pare the content down to the most relevant and engaging subjects so your readers look forward to receiving what you have to offer.
The stock market is very fluid, and there are numerous stocks on the market that investors can purchase. It is generally not an effective use of your time or the space in your newsletter to try to post stock prices for all the stocks on the market. These prices change so quickly, the information becomes outdated within moments during the operating hours of the stock markets. If you and your clients work within a very small niche market or deal with only a couple of stocks, you may choose to put the last price the stock was sold for at the end of the last business day. However, it can be most helpful to clients to post an embedded ticker with stock prices in your newsletter, or provide links to websites or mobile phone apps that allow clients to create customized tickers to keep up on the prices of their favorite stocks.
Many investors are interested in advice on investing. Research a few current trends or pieces of advice on successful investing tips and add these to your newsletter. You don't have to write an entire do-it-yourself novel that discusses all the ins-and-outs of investing. Nor do you have to give away all your secrets. Write just enough information to get clients fired up about investing so they contact you to do more of it.Share